Marketing Manager US

be part of our passionate team

A newly created position to accelerate the market penetration of our product, MammoScreen® in the USA.
  • Lead the planning, coordination, and execution of all marketing activities in the USA.
  • Deliver the level of leads necessary to reach the business objectives.
  • You have a robust track record of successfully marketing new technology, preferably medical, on the US market and generating actionable leads for the sales team.
  • You are a can-do person who brings creativity and excellence  and takes accountability for the success of the team.


Show us you are the ideal candidate!


RESPONSABILITIES

  • Lead the formulation of the US marketing plan, including all elements of the marketing mix, and plan its execution.
  • Work with Product Owner to identify target markets and develop strategies to communicate with them. Support the planning and implementation of products launch.
  • Work with Sales to develop Sales messages in line with the strategy set by Executive management and Product Management, accordingly to each channel to market. Provide tools, materials, and training to support the sales activities of our direct sales personnel and distributors. Develop integrated communications strategies and programs to generate awareness and leads including the use of trade shows, mail, web and telephone. Manage website enquiries through to the sales team.
    • Digital marketing– managing the product website US, social media, using tools to measure digital markets metrics, using the Customer Relationship Management (CRM) software to manage marketing leads.
    • Tradeshows– managing tradeshow attendance, booth messaging and design, leads follow up.
    • Sales campaigns– supporting the sales team to run specific sales campaigns and measure impact and return on investment.
  • Management of external marketing agencies such as tradeshow companies, design agencies, website agencies and marketing agencies.
  • Market intelligence – monitoring and analyzing market trends and competitors’ offering and messaging
  • Develop the US marketing budget and monitor spending against the approved budget.

QUALIFICATIONS

  • University level degree required (master an advantage); if marketing major, science background desirable, if science major, marketing/business background desirable
  • Proficiency required in Word, Excel and PowerPoint (or the like), CRM/Marketing platform and collaborative tools (Google Workspace, Trello); Essential use of Adobe Suite an advantage
  • Excellent command of English in writing is required, with proof of copywriting, another language an advantage

EXPERIENCE

  • At least 5 years’ experience in marketing, covering all aspects of the function (see annex), with a focus on downstream marketing (promotion and lead generation)
  • Direct experience in social media and digital community management, for content creation, scheduling and monitoring
  • Direct experience in promotional activities of technical products, including sales leads generation
  • Working in a regulated environment desirable, in healthcare preferred
  • Understanding of complex B2B sales and marketing situations desired, preferably in healthcare
  • Experienced in developing and tracking a realistic marketing budget.

COMPETENCIES

  • Demonstrated capability to translate a commercial strategy in an executable marketing plan.
  • Excellent attention for details as well a sense of the big picture; high sense of priorities in the context of business imperatives and other departments constraints.
  • Proficient in either doing oneself or directing internal or external resources all aspects of marketing operations with a strong focus on digital in all its forms.
  • Competent with collaborative digital environments such as Google Workspace, CRM and other marketing platforms.
  • Strong on organization and process but not bureaucrat

Completely at ease with the requirement of working in a start-up:

  • must be self-starter, autonomous, hands-on, pro-active, can-do attitude
  • low ego, collaborative, initiatives taking but not in isolation
  • high accountability, ownership, no “not-my-job”

Adherence to Therapixel values (in addition to the above):

  • Thrive for excellence
  • Creative, curious, and ingenuous
  • Passionate

No preference on location in the USA, easy connection with an airport hub, home office.

US citizenship or current valid work permit mandatory.

PLEASE SEND YOUR CV AND A COVERING LETTER TO JOBS@THERAPIXEL.COM OR APPLY

‘INNOVATION IN MEDICAL IMAGING ACCESSIBLE TO ALL’